Marketing Traffic School Book to the Masses

Sometimes, when an exciting new product emerges on the market, it’s not immediately apparent to consumers how it will fit into their lives. Below are some tips you might use to market TSC’s first-of-its-kind Traffic School Book to prospective students:

Why choose Traffic School Book over a classroom course? Classroom courses are great. The jokes, the flipcharts, the interaction between instructor and students. It can’t be beat! The problem with a classroom course is that it requires students to go to the classroom. On a specific day. At a specific time. And sit there for four hours. Traffic School Book unleashes students and allows them to complete traffic school when and where they want — anytime, anywhere. Such freedom appeals to almost everyone, from collegians or executives on tight schedules to elderly drivers who don’t want to travel to a remote location. Students can simply toss the booklet into their briefcase or laptop/book bag and read whenever and wherever it’s convenient for them.

Why choose Traffic School Book over an Internet course? Completing traffic school on your computer can be easy, visually stimulating, and fun. Unfortunately, recent statistics indicate that nearly half of Florida’s residents lack Internet access in their homes. Students of Traffic School Book will never have to deal with computer malfunctions, Web browser issues, or Internet access problems. And, they won’t experience the eye strain that can come from reading screen after screen of small, low-resolution text from a computer monitor.

Want a story to share? Consider the story of a 19-year-old girl who was traveling with her family to New Jersey for a summer vacation. Not looking forward to the long drive, she purchased Traffic School Book so she could complete her traffic school obligation on the way and not have to worry about it later. Making “start-” and “stop calls” from her cellular phone, she had the course completed long before the family rolled into the Garden State. Now that’s making good use of “dead” time!

The long and short of it is that no method of traffic school is perfect for everyone. That’s why it’s good to have choices. If your prospective students are wondering if Traffic School Book is the right choice for them, you might mention some of the benefits:

• Take it anytime, anywhere.
• It’s the most convenient home study format.
• It appeals to any demographic.
• It’s good for those without Internet access.
• Never worry about computer problems.
• No monitor-related eye strain.

Mobile Phones Lengthen Commutes

The problem with mobile phones isn’t simply that distracted drivers pose a collision danger (although they do!). More often than not, telephoning drivers are just plain slow, too. A recent study from the University of Utah shows that drivers who are on the phone — even with a hands-free device — drive about two miles per hour slower than drivers who are not on the phone.

The study put three dozen students in simulators and found that drivers on mobile phones are more likely to stick behind a slower vehicle, and that they change lanes about 20% less often than drivers who are not on the phone. Drivers who were on the phone took about 3% longer to drive a highly congested route, and about 2% longer to drive a moderately congested route, than did attentive drivers. Combining all factors, study author David Strayer figures that distracted drivers add an extra 5% to 10% to commuters’ travel times.

Expansion Opportunities

Would you like an opportunity to boost your revenue stream? Who wouldn't, right? In 2008, Traffic Safety Consultants will expand it's operation to new states, and we're inviting our affiliates to come along with us. This is your chance to be the first to offer exciting, new TSC products — and to transition your traffic school enterprise into a nationwide business!

Gloria Verver, TSC's Director of Affiliate Programs, will contact you within the next month with all of the details.