Feeling More Secure

Perhaps the single biggest reason why large corporations continue to grow their business is because they've built an established brand and have a reputation for customer satisfaction. As customers, we're trained to trust no one and question everything—especially when it comes to on-line vendors. The slightest hint of questionable content or behavior can push potential customers away with the assurance that they're unlikely to return. It is vital, therefore, that a website create a connection with the viewer and provide legitimate, factual information on the merchant's products, payment methods, and return policies.

In short, you need to build customer confidence in order to build sales. Here a few tips that will help:

Demonstrate professionalism at every opportunity. The design, structure, and navigation of your site must always be first-rate, and content is king. Put your customers first and make sure you deliver an appealing, professional site that provides great information.

Let your content sell. An excellent opportunity that many websites forego is the ability to pre-sell products. Including third-party feedback (e.g., testimonials), press "clippings," and unbiased product descriptions is a great marketing tactic that prepares visitors to make a purchase before you try to sell them something.

Provide easy-to-locate and reliable contact information. Always provide a physical address, phone number, and e-mail address for customers who need help. Customers should be able to find this information easily, and you should be available as much as possible to field incoming communications. If customers leave a phone message or an e-mail, be sure to respond in a timely manner.

Present your company's information. Enlighten visitors as to what your business does and how you plan to help them to solve their problems once they make a purchase from you. Tell them why they should shop with you instead of your competitors.

Communicate your security policies. Nothing will build customers' confidence in your e-commerce business better than your taking a strong stance against the selling or sharing of e-mail addresses and other personal information. Displaying icons that highlight your secure payment service inspires customers to pay with the confidence that their information will not be intercepted and misused by cybercriminals.

Repeat and referral business is built on relationships, and relationships are built on trust. Visitors who have faith in your services, your products, and your website are more likely to make a purchase with you; and happy customers are sure to provide you with a steady stream of income over the years. By making your customers feel safe and secure, you're well on your way to securing a profitable business for yourself!

New Promotional Opportunity!

Safer motorists are our
driving passion.^SM

Traffic Safety Consultants, Inc., (TSC) is continually working to expand the customer base for all of our affiliates in all of the states in which we operate. Remember that your success is our success! Toward that end, we are always looking for new markets and new ways to drive customers to your websites. As part of these efforts, we have launched a social media marketing campaign in conjunction with a companion website that provides general information about traffic safety.


Our Strategy

The Website. TrafficSafety4U.com (TS4U.com) is an "umbrella" site that aims to be motorists' one-stop, go-to resource for information related to safe, responsible driving. TS4U.com will offer authoritative assistance with: driver education and training; traffic laws and citations; licensing, records, and point removal; and vehicle safety and technology. Of course, in the TSC tradition, it also offers a bit of humor to help motorists recover from a stressful day on our nation's roadways. Most importantly, however, the site contains links to traffic schools for those who need our help the most.

Social Media Marketing. Integrated with the TS4U.com site is our social media marketing effort. The social media sites cross-link with TS4U.com, and social media "feeds" are also presented on the Social Goodness page of the TS4U.com site. The content on the social sites will attract attention and prompt readers to share it with their friends. Ultimately, this traffic will be driven to TS4U.com, where referral links will encourage customers to use our traffic schools. Targeted social media platforms will include:

• Facebook
• Twitter
• YouTube (content coming in the near future)

What You Can Do

It's easy for you to take advantage of this great new opportunity to market your site:

• Take a look at the site. Give us your feedback. If you're not already on the Approved Courses list and would like to participate, contact Gloria, our Director of Affiliate Programs, via email or by calling 800 . 252 . 9488.
• Promote the program to your students:
• Mention TrafficSafety4U.com—and that we're on Facebook and Twitter—to students in your classes.
• "Like" us if you have a Facebook account of your own.
• "Follow" us on Twitter if you have an account.

Remember that getting the word out will not only provide a valuable resource to students in the future, but will help to keep you "top of mind" the next time that that driver needs traffic school, or their friend needs traffic school, or someone they know needs driver education, or…you get the idea.