New Links Get Customers in NJ!

At Traffic Safety Consultants, Inc., (TSC) we see ourselves as partners of our affiliates, and we want YOU to succeed. Toward that end, we come to you with great news!

We have spent the last year analyzing the Defensive Driving School market in New Jersey and how prospective customers there respond to marketing efforts. We've taken what we've learned and developed effective call-to-action link buttons that you can add to your websites to really drive sales of your defensive driving course.

TSC's lead Web designer, Justin Miller, will be contacting you via email very soon with information about updating your websites. We hope that you're interested in taking advantage of this opportunity, and we look forward to working with you to increase your profitability.

Marketing Seminar a No-Go

Traffic Safety Consultants, Inc., (TSC) regrets to inform you that the Internet and Social Media Marketing Seminar that we had planned to conduct for Florida affiliates on Saturday, February 26, has been cancelled because not enough people could participate.

We strongly believe, however, that the information that we were planning to present to you is critical to the future success of your traffic school. More and more commerce is being conducted online, and customers are increasingly attracted to the ease and convenience of Internet-based traffic safety education programs. Without the skills necessary to successfully market your business on the Interet, you could be left behind.

Therefore, TSC plans to mail to you in the near future a packet highlighting the materials that we intended to discuss at the marketing seminar. These will be followed up with a call from our marketing specialists to make sure that all of your questions are answered. We want you to experience great success with your traffic school operation, and we are committed to helping you to achieve your goals!

New Product: Practice Permit Test

As you are aware, January 1, 2011, marked the end of the pilot program which allowed prospective drivers in the state of Florida to complete the "written" testing for their driver's permits via the Internet rather than having to test in-person at a Department of Highway Safety and Motor Vehicles (DHSMV) field office. Traffic Safety Consultants (TSC) and its affiliates allowed young drivers to take advantage of this convenient option via the Driver's Permit Test Online program. Unfortunately, the DHSMV recently announced that it has decided to permanently discontinue the online testing option.

This in an unhappy turn of events not only because the Driver's Permit Test Online was a highly profitable offering for traffic safety educators, but because young Floridians will now be forced to expend considerably more time and effort to complete the testing process at a DHSMV office. If they could have the knowledge and confidence to pass the test on their first attempt, however, their inconvenience could be significantly limited. An opportunity exists, therefore, to assist prospective young drivers in studying for the permit exam.

TSC is currently working to design its own Practice Permit Test program that we will soon make available to affiliates. This "test prep course" will provide students with simulated testing conditions and sample test questions, as well as other helpful information that will allow them to show up at a DHSMV office fully prepared to obtain their permit. The program is currently in development, and will be rolled in a few weeks.

Gloria and Donna will be contacting you shortly with the details about how you can participate in this exciting new opportunity.

FREE Internet & Social Media Marketing Seminar

As we enter the new year, we at Traffic Safety Consultants, Inc., (TSC) hope that you have big plans for your traffic school enterprise—and we want to help you to realize your goals.

Internet-based traffic safety education courses offer a compelling multi-media experience to your customers, and they allow students to complete the programs at their own pace and in a location that is convenient for them. Online courses are an emerging market that presents dramatic growth potential for providers who would capitalize. Best of all, online programs require minimal effort to administer on a daily basis.

As with any product, however, only consumers who are aware of your online traffic school course can become paying customers. Internet marketing isn't tremendously difficult or time-consuming, and it's not necessarily expensive. But sometimes you need a helping hand to get you started. Therefore, TSC would like to invite you and an associate to an informative seminar on effective, practical Internet and social media marketing techniques that will help you to confidently tap into this lucrative opportunity. We'll provide easy-to-follow, step-by-step instructions on how to drive relevant online traffic to your site, as well as a chance to ask questions of our panel of marketing experts.

What:
FREE Internet and Social Media Marketing Seminar, offered exclusively to TSC affiliates. This will be a three-hour tour of minimal- and no-cost Internet marketing techniques that can instantly boost your online visibility and attract more students. We'll explore:

• search engine optimization
• website metadata
• blogging and using keywords in site content
• sources of articles and information
• sample text modifications
• reference sources
• Facebook and Twitter
• paid search engine campaigns

Lunch will be provided following the seminar, and there's absolutely nothing to buy. At TSC, we view our relationship with you as a partnership, and we're dedicated to help YOU to succeed!

When:
Saturday, February 26, 2011, beginning at 10:00am

Where:
TSC's Regional Headquarters
3092 Aloma Avenue
Suite 205
Winter Park, Florida 32792

Please respond to Donna (via email or by calling 800 . 252 . 9951) by Friday, January 14, 2011, if you are interested in joining us for this invaluable presentation of cutting-edge marketing tactics. We look forward to seeing you there!