Traffic school attendance often drops near the end of the year as students get busy with the holidays. You can still get a quick sales boost, however, with these budget-friendly tips. Promote your school while meeting the needs of your customers this holiday season:
- Host an open house. If you operate a local office/classroom location, plan an open-house event to showcase your products and services. It gives you an opportunity for some face time with the locals, and you could throw in a special offer or coupon that customers can redeem for a limited time.
- Get involved in community and charitable events. Supporting charities or getting involved in community events is a great way to generate awareness for your business during the holidays. If you don't have the budget to donate money, think of other ways to get involved—such as offering volunteer services, equipment, or even space.
- Enlist others to help you. Consider partnering with complementary stores to cross-promote each other's businesses. Any automotive-related store or service makes a perfect fit for a traffic or driving school.
- Offer gift certificates. No one likes to pay for traffic school—especially after shelling out for their citation and other associated costs. Gift certificates, gift cards, or e-certificates are a great way to give your customers a convenient gift option. These items also help you to generate sales well into the new year, with recipients often spending more than the value of the certificate.
These low-cost tips can help you to keep business as booming as Santa's laugh during the holiday season!
