Great, Low-Cost Guerilla Marketing Ideas

Put gorilla guerrilla marketing techniques
to good use and boost your sales!

We understand that, as smaller businesses, traffic schools don't have the marketing budgets of huge, multi-national corporations. But drumming up business doesn't have to be expensive, time-consuming, or difficult—if you get creative. To inspire you, we wanted to share this excellent article on Cost-Effective Guerilla Marketing Strategies for Small Businesses!

Guerilla marketing is about mesmerizing your audience with beauty or curiosity while delivering a strong message.

Put your imagination to work and drum some business for yourself this new year! (And please feel free to share in the comments section any successes you've had attracting new customers!)

Important Notification: Quarterly Report Update

Traffic Safety Consultants, Inc., (TSC) has had to modify our back-end code in response to a readjustment of completion reporting parameters. As a result…

If you prepared and mailed your Quarterly Report for Q4 2016 to the Department of Motor Vehicles (DMV) prior to 5pm on Wed., Jan. 18, 2017, you must go into your account on CACourseProvider.com and reprint only the "Student List" document. Mail the reprinted Student List to the DMV along with a brief note asking them to replace your previously submitted Student List for Q4 2016 with the document enclosed with that letter.

If you have already prepared your Quarterly Report for Q4 2016 but have not mailed it yet, reprint the Student List and replace the old version with the new version before submitting to the DMV.

If you have any questions, please contact Chris (800 . 487 . 1699 or email Chris) or Tara (800 . 863 . 2590 or email Tara).

We apologize for any confusion this may cause.

"Temporary" 2017 Curriculum Updates

As your curriculum provider, Traffic Safety Consultants, Inc., (TSC) is in the process of updating its traffic safety curricula to reflect new laws taking effect in California at the beginning of this year. We are still waiting on final word from the Department of Motor Vehicles (DMV) as to precisely what language they'd like included with the updates. In an attempt to ensure that you have the latest information, however, we are issuing a temporary update to our traffic violator school (TVS) curricula at this time. A "permanent" update will be issued once we have clarification from the DMV.

Internet Curriculum Update

Your Internet-based curriculum has been updated to reflect the latest information, and your students are using it now. No further action is required for this modality.

Booklet Curriculum Update

Those of you who are offering the home study booklet must ensure that you are providing students with updated curriculum materials. Download from the CA Course Provider administrative website (login required) the temporary booklet insert file(s) you need and include the appropriate document with every book order that you ship. Again, "permanent" updates (including an expanded insert and a 2017-edition booklet and student materials) will be made available once we obtain clarification on updates from DMV.

Classroom Curriculum Update

Updated classroom materials will be made available as soon as possible. In the meantime, your instructors can review the temporary booklet inserts, and deliver that new information in any classes taught.