- Increase your social media advertising budget. Paid advertising on social media is hardly a new concept; it's possible you’ve been doing it for years. But changes in the world of social media—particularly Facebook—have led those networks to limit the effectiveness of organic reach in order to grow their paid advertising efforts. 2017 is expected to see a year-over-year increase of a whopping 33.5% on social media advertising spending. Keep up with the trend by boosting your social media budget, because you can bet your competitors will be doing so.
- Produce more niche content. More content is published on a daily basis than ever before. This makes it nearly impossible for small companies to compete when it comes to broad content topics. There's just too much of it out there. But the key is the decline in the caliber of that mass-produced content. You can still reach prospects by identifying a narrow, more targeted crowd and producing high-quality content with their interests in mind.
- Make more videos. Excellent video cameras are now available in many smartphones, making video production easier and more cost effective than ever. And four times as many customers would rather watch a video about a product than read about it. Moreover, one in four consumers actually loses interest in a company if it doesn’t have videos, and customers are nearly 50% more likely to read email newsletters that include links to a video. As you develop your marketing plan, give some thought to what content could be (better) delivered through a video.
The original article offers some more suggestions for more aggressive marketers. Check it out! But these tips will get your started toward a more successful operation.
