- Mobile dominance. Over the past few years, mobile has overtaken desktop in usage and search—especially among younger users. As a result, there was a big push in 2016 for small businesses to ensure that their websites were optimized for mobile browsing. (Note that, as your traffic safety education curriculum provider, Traffic Safety Consultants, Inc., develops sites and courses that are mobile-friendly!) You might also consider looking into alternative payment methods, such as Square, to help you collect tuition from students of your classroom-based courses on-site at the time of the class.
- Data-informed decision-making. Much has been made lately about "big data" and the need for business to become "data-driven." But most organizations—especially small ones—lack the sophisticated and expensive tools needed to fully embrace this strategy. But data doesn't always know best; insights from data analysis should be paired with your existing knowledge base and the opinions of experienced team members. You should, however, always track the effectiveness of your efforts, and be willing to make changes as needed to ensure success.
- Better blogging and social media. You may already regularly be generating content for your website and/or social media accounts. But audiences are starting to notice the difference between noise and valuable posts. If your content isn't helpful and exciting, you'll have trouble getting customers and prospects to engage. And don't forget to monitor the data on the effectiveness of your marketing and advertising activities to improve the performance of your next campaign.
The original article offers some further tips. Check it out to learn how to get your school on the path to marketing success!
