The ABCs of the Right Name

What's in a name? Having the right name can immediately boost your exposure—and your bottom line. Your school's name is the natural thing to lead with when introducing yourself to new prospects and in maintaining presence of mind with existing students. It provides immediately information to customers and potential customers about whether you provide the services they require and whether they're likely to have a positive experience.

First, pick a name that conveys something about your school. If you want students to enjoy taking a traffic safety course from you, think about incorporating words such as "fun," "great," "easy," or "pleasant," etc., into your name. Or, if you're playing up the bargain aspect of your school, you might use terms like "cheap," "economical," or "low-price," etc.

Further, not also state regulatory agencies include schools' URLs in their listings of approved providers. In those cases (e.g., California) you omight consider including "www" and/or "com" and/or the term "Online" in your school name, in order to help prospective students to understand that you have an Internet-based program. There's no need to completely abandon your existing name; you could simply modify the name to include one of the above-mentioned extensions. For instance, "Example Traffic School" might become "www Example Traffic School Online com."

(Remember that official name changes may require regulatory filings. California affiliates who need help with this paperwork should contact Chris, via email or by calling 800 . 487 . 1699.)