Go Crazy for Coupons!

Are you looking for a (nearly) free way to increase business? Coupons, passed out at the end of a class (or sent as an email to online students), are a great way to stimulate repeat and referral business. We at Traffic Safety Consultants, Inc., (TSC) have found that a discount of just a few dollars off of the tuition of a Basic Driver Improvement course can generate a substantial increase in registrations. If nothing else, it gets your name out there in front of the public!

The coupons don't have to be elaborate. Just make sure to include the name of your school, your phone number, and your URL. You might include some artwork and use some eye-catching colors if you want to spice things up a bit—but don't underestimate the simple power of black and white.

You can generate paper coupons inexpensively yourself on your office printer or at a local copy shop. Or, you can use the free business card offer from Vistaprint, an online printing service, to have them professionally produced.

TSC is always looking for way to help our affiliates market their traffic school, and we hope that you find this suggestion helpful.