The Top 5 Affiliate Marketing Mistakes

You've been working hard to get your affiliate marketing campaign up and running effectively, but anyone can stumble along the way. Today's topic is the top five mistakes that affiliate marketers make. And, of course, we'll be talking about how you can correct—or, better yet, even avoid—these snares.

1. Neglecting niche or local markets.

Competing with the enormous marketing budgets of large corporations can be really difficult. And on the Internet, your website is but one of many. Rather than getting lost in the mix, you can focus your attention on your local market and go grassroots. An online presence is critical these days, and you should certainly optimize your existence there. But by understanding your position within your community and focusing some attention locally, you can really benefit your business.

2. Acting as a Vendor Rather Than an Endorser

As an affiliate, you are a vendor. However, distancing yourself from the product or service and treating it as just another means of making a profit is the wrong way to go. It may take some time out of your day, but sit down to review the product you're selling. By evaluating the product and knowing its pros and cons, you'll be able to relate more closely to your customers and offer much-appreciated advice. And because positive personal endorsements generate sales, you will undoubtedly boost your bottom line by offering your own sincere, affirmative backing.

3. Failing to Convert Visitors

Some affiliates complain that their sites see a lot of traffic, but fail to convert visitors into sales. We've discussed before the merits of making sure that you position your selling message in a constructive, appealing, and personal manner on your homepage. Doing so will grab browsers' attention and encourage them to further investigate your site—and your wares.

4. Forgetting to Add Personality

The Internet can be cold and anonymous. Your customers will enjoy a warmer atmosphere when they see a splash of personality on your homepage. They'll appreciate the realization that there's an actual staff of human beings behind the website.

5. Failing to Plan Ahead

Involving yourself in your enterprise and having a long-term, clear vision for its future can take you far. If you are entering into an affiliate program without a lot of experience or a background in your chosen industry, explore the many articles and other resources and tools that are available on the Internet. And, self-sufficient as you are, consider picking the brain of your affiliate manager, who has an expert knowledge of the industry and affiliate operations. Formulating reasonable objectives and assembling the appropriate resources can help to expand your business beyond your expectations.


The marketing and sales techniques of the e-commerce world are ever-changing. As a vendor, it's important not to get left behind. By staying active and keeping up-to-date with your marketing efforts, you're sure to reap financial rewards!