Marketing Initiatives: Trackers and Coupons

Completion Trackers: Upgrading the Upgrade

For some time now, you have been able to offer to your students the "Completion Tracker" service upgrade from Traffic Safety Consultants, Inc. (TSC). This beneficial service for students provides traffic violator school (TVS) course graduates with a notification that the court with jurisdiction over their case has viewed their TVS completion report via the Department of Motor Vehicles' computer system. While this sort of confirmation is valuable, processing times at the courts can, unfortunately, delay peace of mind by days or even weeks after the student's completion.

At the request of our students, we have developed a supplemental product that enhances our existing Completion Tracker program. The new Proof of DMV Submission service delivers to students an email that includes the date, time, and sequence number of their completion that was posted successfully to the DMV's Traffic Violator Course Completion (TVCC) database. For the low price of $8.95, students will receive their Proof of DMV Submission notification immediately upon the successful submission of their completion; this service has been rolled into the Completion Tracker product, and students will receive a second email when the report of their completion is viewed by their court.

The addition of the Proof of Submission service requires no work or effort on your part; it will be implemented as part of your existing Completion Tracker offering. Best of all, it should cut down on the number of customer service calls you need to field from students who are concerned about whether or not their completion was reported. (Affiliates will get an additional $0.50 credit on their account statements for the new Proof of Submission.)

This is yet another example of TSC's constant striving to improve the product offerings that we license to our affiliates, and we hope that your students enjoy the advanced customer service experience that this functionality provides.

Coupons

Years of experience in the traffic school industry has taught TSC that repeat and referral business are primary sources of customers. We are, therefore, extending to affiliates a highly successful marketing program that we have been experimenting with at the corporate level.

A student's congratulatory e-mail (the e-mail that is generated automatically upon a student's successful completion of an Internet TVS course) now includes a coupon code that they may redeem the next time they attend traffic school, or that they can pass along to friends and family members who may need traffic school. This encourages graduates to return, or to refer others, to your school, rather than to go to the list of approved schools to randomly select a provider.

The coupon code is "SAVE3," and can be redeemed for $3 off the price of tuition for traffic school.

This coupon marketing initiative, like the Proof of Submission service, requires no action on your part. Both of these programs will be implemented starting December 1, 2013.