The Art of Maintaining Good Office Practices

Maintaining a strong, consistent, professional relationship with your customers is critical in today's expanding marketplace. Driving higher standards for customer service, you can "beat out" the competition and "win over" customers now and in the future. To achieve the best results, you'll need to implement good office practices and follow an actionable plan for meeting your customers' needs.

Open the Lines of Communication Today!
Be a Leader in Customer Support Tomorrow!

Regulatory requirements dictate that your traffic school must have a dedicated phone line where customers can reach a member of your knowledgeable support team during normal business hours. Regulations aside, however, the best and easiest way to capture a sale is to answer your phone and make your sales pitch to potential students. If you provide a dedicated email address on your website for general inquiries—and you should!—that email address should include your existing business name. Having a "Contact Us Page" on your school's website simply is not enough. Open the lines of communication so that you may widen your pathway to new customers.

Customer Expectation

The fastest way to drive down sales is through poor customer support and a failure to meet customer expectations for service. But more than dollars and cents, not answering your phone or waiting long periods of time to respond to a customer's inquiry—whether be it by phone or by email—could have lasting damaging effects on your business. Benjamin Franklin put it best when he said, "It takes many good deeds to build a good reputation, and only one bad one to lose it."

A Simplified Guide to SEO

It doesn't have to be this complicated!

We've published to this blog many useful posts about Web marketing, including information about social media and search engine optimization (SEO) campaigns. This is because—particularly as more and more students attend online traffic safety education courses—Internet marketing is a primary means of driving business to your school. If you've already incorporated some of those tips into your marketing efforts, good for you and keep up the great work; we hope you've seen a bump in your business!

But if you haven't yet taken steps to boost your Web traffic, why haven't you? It's probably because some of the concepts can be hard to understand, or because you think the changes will be too difficult to implement on your site.

That's why we wanted to share this simplified guide to SEO. In addition to an easy-to-understand, step-by-step infographic, the article also contains links to a few other helpful pieces to get you started on the road to an optimized website.

So, what are you waiting for? Just a few simple tweaks could start sending more traffic—and more traffic safety students—your way!