SEO and Title Tags

A well-directed search engine optimization (SEO) strategy could be your best—and most economical—shot for reaching the greatest number of customers for your business. Both online and on your website, you can start information flowing to the people who need it most. The key to success, after all, does rest with the customer.

What is SEO?

SEO works by increasing the visibility of your Website in the search results of Bing, Google, and other live search engines. Think of it as providing an actionable and verifiable link to customers. By writing content with keywords most often used by people searching for traffic school—such as defensive driving or traffic violator school—you can increase your site's position and make it more visible to users.

SEO isn't simply crafting content with words and phrases relevant to a topic, such as online traffic school. It's also demonstrating how important your website is compared to others. If your traffic school promotes safe driving skills through hilarious online learning, then your website should explain why your comedy curriculum is the best on the Web.

Don't forget to include links to authority sites, which can bolster your site's credibility and drive SEO. Public safety announcements from the National Highway Transportation Safety Administration are a great example, and are easy to obtain.

The Benefits of SEO

Increase your Website's position on search results pages through concise, eye-popping page titles. Title tags are designed to help users searching for information on a specific topic to better determine whether to clicking through to your site will help them or not.

To create an effective title tag, include the name of your website, along with a succinct designation that effectively describes the page's content. For instance, "Online Traffic School – Try Our Hilarious Course Today" could work for an online school that offers a comedic safe-driving course. The title tag is highly specific and concisely explains what readers can expect should they follow the link. In addition, a driver hoping to mask a citation on his driving record might use the keywords traffic school during a search query.

Effective Communication is a Key to Success

It seems hardly possible to manage staff members, develop a strong brand message for the market, or build a lasting relationship with customers without strong communication. Whether that interaction takes the form of reviews and feedback, requests for new services and products (e.g., supplemental completion reporting), or word-of-mouth, the road to success is usually paved through clear, concise, compelling communication.

Here are a few tips for improving your communication skills:

1. It's not the words that make up a sentence that matter, so much as the "picture" or "feeling" that those words create.
2. Do more than just mention your online curriculum. Distinguish it from the rest. Explain to students why your traffic school is the best!
3. Keep Web content fresh and exciting through smart, well-organized blocks of information. Breaking up content into bulleted lists or numbered lists could be an effective solution in presenting large amounts of information in a limited space.
4. Anticipate your customers' needs and encourage users to reach out to your support staff for additional questions or concerns.
5. Explain information that may not otherwise be easily understood. For instance, you might want to explain how electronic completion reporting works and how it and your completion tracking service benefit your customers.

Communicating effectively with staff and students can smooth over a lot of difficult situations—or even help to avoid them altogether.