What is SEO?
SEO works by increasing the visibility of your Website in the search results of Bing, Google, and other live search engines. Think of it as providing an actionable and verifiable link to customers. By writing content with keywords most often used by people searching for traffic school—such as defensive driving or traffic violator school—you can increase your site's position and make it more visible to users.
SEO isn't simply crafting content with words and phrases relevant to a topic, such as online traffic school. It's also demonstrating how important your website is compared to others. If your traffic school promotes safe driving skills through hilarious online learning, then your website should explain why your comedy curriculum is the best on the Web.
Don't forget to include links to authority sites, which can bolster your site's credibility and drive SEO. Public safety announcements from the National Highway Transportation Safety Administration are a great example, and are easy to obtain.
The Benefits of SEO
Increase your Website's position on search results pages through concise, eye-popping page titles. Title tags are designed to help users searching for information on a specific topic to better determine whether to clicking through to your site will help them or not.
To create an effective title tag, include the name of your website, along with a succinct designation that effectively describes the page's content. For instance, "Online Traffic School – Try Our Hilarious Course Today" could work for an online school that offers a comedic safe-driving course. The title tag is highly specific and concisely explains what readers can expect should they follow the link. In addition, a driver hoping to mask a citation on his driving record might use the keywords traffic school during a search query.
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