Attract Customers with Magnetic Signs
Apply a magnetic sign to the outside of your vehicle to reach more people in your local area. Doing so will allow you to target customers who might not otherwise be aware of your business. In addition, the magnetic sign could serve as a reminder to customers who've taken your courses in the past that your business is still up and running.
Where to Purchase
High-quality car-door magnets and customizable bumper stickers are available with full-color printing through local and online printing companies. Personalize the magnets with your business name, contact information, and slogan, if applicable.
Word-of-Mouth
Word of mouth is another key factor in grassroots marketing. Encourage your customers to post to social media about their experience with your school and tell others how easy your course is to complete. You may want to offer a discount or partial refund for customers who bring in referrals.
Business Reviews
Business review sites like Yelp and CitySearch make it easy for customers to post online business reviews. Other popular sites include: InsiderPages, YahooLocal, and JudysBook.
Using simple, affordable grassroots marketing, you can affordably target customers in your area without a lot of bells and whistles. (Just don’t forget to reward those who have spread the word about your business along the way!)
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