We Have a Winner!

…well, four, actually!

The Sizzlin' Summer Sales competition, which ran from the beginning of July through the end of August, asked you to increase the number of paid student registrations, and the percentage of students who upgraded to the Completion Tracker, relative to your numbers in those categories for the month of June. We also included some useful marketing tips to help you meet your new goals.

After two months of heated, head-to-head competition, we're back to announce our winners:

• Student Registrations
  • First Place - $150: Fast and Easy Traffic School
  • Second Place - $75: Newport Driving School
• Completion Trackers
  • First Place - $100: Fast and Easy Traffic School
  • Second Place - $50: Nice and Easy Traffic School

Congratulations to our prize winners! Chris will mail prize checks to the winners in the next few weeks.

But, of course, remember that everyone is a winner simply by increasing sales and growing your business. Good job, everyone, and good fortune to you all!

Update: Sizzlin' Summer Sales Competition

A month ago, Traffic Safety Consultants, Inc., (TSC) wrote to announce its Sizzlin' Summer Sales Competition. The goal of the contest is simple: Increase your number of paid registrations and the percentage of students purchasing Completion Trackers during the competition period (vs. similar statistics from the previous month). The two affiliates with the greatest improvement in each of these two categories will win great cash prizes.

Progress Report

The top performers for the halfway point of the contest (July) are:

Registrations

1. A Driving Ed. Trainers: +144%
2. Newport Driving School: +32%

Completion Trackers

1. Prestige Driving and Traffic School: +210%
2. Nice and Easy Traffic School: +29%

It's Not Too Late!

In the original announcement, we shared some marketing tips that could help you to boost your numbers. And as you can see, those who have been picking up the phones have seen a significant increase in sign-ups and in sales of Completion Trackers.

If you could use some extra income these days—and let's face it, who couldn't?—follow our tips for success. And if you boost your performance enough, you could earn yourself a prize at the end of the contest to boot!

Sizzlin' Summer Sales Competition

Traffic Safety Consultants, Inc., (TSC) is excited to announce its first affiliate contest, affording you the opportunity to earn over $350 in prizes!

All established California affiliates will have the chance to participate in an eight-week competition that will award four valuable cash prizes for being one of the most improved affiliates.

The goal is simple: Increase your number of paid registrations and the percentage of students purchasing Completion Trackers during the competition period (vs. similar statistics from the previous month). The two affiliates with the greatest improvement in each of these two categories will win the prizes.

Marketing Tips

At TSC, we want to help you to boost your sales and realize your business goals. We, therefore, offer the following suggestions that have proven effective for our corporate-level traffic schools:

• Direct Phone Registrations: When students call for information, be sure to capture those registrations immediately by signing them up for a course while you have them on the phone. (You can do this even for Internet-based students, rather than letting them register themselves later—if they ever return to your site.) We have found that this simple tactic can lift registration rates by roughly 15%.
• Offer the Completion Tracker During Registration: Upsell the Completion Tracker while you have the student on the phone. We have found that doing so boosts sales of the Completion Tracker service by approximately 20%. 

Contest Details

• The competition will run for two months, from July 1 through August 31, 2013.
• Orders generated during the competition period will be compared against similar statistics from the period of June 1 through June 30, 2013.
• First- and second prizes will be awarded to the affiliates with…
• the largest percentage increase in paid registrations of traffic violator school (TVS) students.
• the largest percentage increase in the rate of TVS students who purchase a Completion Tracker with their tuition.
• The winners of the contest will be contacted by Chris Kalili in September 2013, and checks will be issued to them, by TSC, for the amount of the prizes.
• This contest is open to established California affiliates (those on the DMV's OLSIS list of approved TVS course providers as of April 1, 2013) of TSC.
• Participation in the contest is optional, however all eligible affiliates are automatically enrolled.

Best of luck, and have fun!