Marketing Tips: Small Changes Can Net Big Results

A few small changes to your existing marketing strategies can reap big results when it comes to attracting customers. Better still, many of these approaches involve free or low-cost techniques.

Consider employing these great tactics:

• Turn the back of your business card into a promotional item. The back of your business card is advertising real estate that you already own. Use that space to provide a list of your services, or a 10%-off coupon, to turn it into a powerful marketing tool. The information can be a conversation starter and conveys important facts about your business at a time when you already have someone's attention.
• Put a link to your social media account(s) in your email signature. You should always use an email signature with any business-related correspondence. It's professional, and it reinforces your brand every time you hit the "send" button. Including a link to your social media account(s) in the signature makes it easy for recipients to keep in touch with you—and the valuable information you provide—over time.
• Position yourself as an expert. Nothing builds your brand faster than free advice. Dole out a few juicy tips on your website or social media account(s). Once people know that you know, they'll seek you out. Soon, you'll have customers knocking at your door, offering to pay you to solve their problems.
• Test, measure, and test again. Don't sink your entire marketing budget into a single effort. If you try something new as a test, measure the results (and refine your plan) to maximize your returns.

You don't have to have a huge marketing budget to get your customers' attention. Just a few simple tweaks could net you a load of new business!