Driving Sales for Driving and Traffic Schools

In a previous post, we discussed the art of maintaining good office practices—some of which are even required by regulation (depending on your industry). Providing exceptional customer service can help you to win and retain satisfied customers. And happy customers will be refer still more business your way.

So…what's the #1 thing you can do around the office to boost your sales?

Answer Your Phone!

The best and easiest way to capture a sale is to answer your phone and make your sales pitch directly to potential students. By talking up your program, you can explain its merits and the value proposition; and by providing the opportunity for prospects to talk to a "real human being," you can easily demonstrate to them the kind of customer service that they'll get as valued customers. Make sure that you also offer to register them for the program right then and there—it not only provides them with outstanding customer service, but it negates the opportunity for them to shop around and sign up with another provider. Moreover, it's the single most effective thing you can do to make sure you get the sale!

Meeting customer expectations is critically important for success in business. Failing to answer your phone—or waiting long periods of time to respond to a customer's inquiry, whether they contacted you by phone or some other method—could have a lasting negative impact on your bottom line.

Remember to pick up the phone and to provide your customers the same level of customer service you'd like to receive. These simple tips can drive customers your way and ensure your that school thrives!