Make Sure You're Mobile-Friendly

Are you leaving money on the table because your outdated technology isn't optimized for today's consumers? Just 51% of small businesses have websites. And while four out of five consumers use a smartphone to shop, a recent survey found that over 93% of small business websites aren't compatible with mobile devices.

TSC Has You Covered

If you've taken advantage of the Web design services of Traffic Safety Consultants, Inc., (TSC) you're ready for the future! TSC provides our affiliated partners with sites—including the "front end" and the educational content presentation—that are engineered to be mobile-friendly. Our Web- and curriculum development teams deploy state-of-the-art Internet technologies to ensure that you and your students enjoy the best online experience possible.

If You're Providing Your Own Website...

Driving schools and traffic schools who have developed their own websites could be missing out if the site isn't optimized for the mobile era! Nearly half of mobile consumers won't return to a site that doesn't load properly. And Google recently began expanding their use of mobile-friendliness as a ranking signal.

If you haven't yet taken steps to ensure that your customers are having a good mobile experience, consider these points:

• Is your site easy to read on a mobile device? If your users have to pinch-to-zoom to read your content, your site isn't mobile-friendly.
• Is your site easy to navigate? Navigation should be intuitive and smooth. Thirty percent of mobile shoppers will leave a site and go to a competitor's if they have a bad experience.
• Is your site designed to be responsive? This means the code will adjust the presentation according to the screen size of the user—whether they are on a desktop, tablet, or phone.
• Does your site load quickly? As with 0-to-60 and quarter-mile runs, every second counts. Users will become frustrated—and leave for a better site—if they have to wait a long time for your pages to load.

If you don't know if your site is ready for mobile users, consider taking Google's mobile-friendly test. Google will grade your site by looking at how "Googlebot" sees your home page, and a good score means your site is ready to go!

The Bottom Line

Today's shoppers are using mobile devices to search for products and services, and the next generation of consumers is even more dependent on these technologies. Make sure your business gets found and that your site makes it easy for visitors to get what they need!