Social Media Posts That Engage and Get Clicks

We've encouraged you, on many occasions, to get active on social media to promote your business. While our previous blog posts have offered valuable advice on what to post, it can be tough to know how to craft a compelling message if you're not a professional wordsmith. The following tips offer helpful suggestions on how to grab your customers' attention and get them to interact with your business more deeply:

• Use more action words. Posts filled with verbs and adverbs tend to engage readers and deliver better results than those that have a lot of nouns and adjectives. For example, the headline
       Mask Your Ticket Quickly and Easily
  is likely to get a higher click-through rate than
       Traffic School is a Good Way to Mask Your Citation
• Post more links. It may seem obvious, but…accounts that post more links get more clicks. If you want to drive more traffic to your site, at least half of your posts should include a link to your site. But don't go overboard; keep the number of posts with links to your site to under 80% of your total social media activity. If every post you put up includes your link, you'll come across as "spammy."
• Complete your profile. Inexperienced marketers neglect this simple but effective step. Be sure all of your social media profiles include a professional photo, a brief but compelling bio, and a link to your site. Accounts that provide all three of these items have more followers and more engagement than those that don't.
• Don't talk about yourself (except in your bio). A business's social media posts that are too personally self-referential may catch the interest of your family and close friends, but may not necessarily draw potential customers. Talk more about them to get them to click, share, and engage. (If you participate in some activity that your clients might find interesting, it's certainly okay to share those experiences with them. It's attention-grabbing and provides a connection. But make the post relate to your audience somehow, not just all about you.)
• Provide a clear call to action. If you want more clicks, ask for them! Don't just provide a link, explicitly tell readers how to follow up. For instance, you might change
       3 Tips for Safer Winter Driving: www.link.com
  to
       3 Tips for Safer Winter Driving? Click here to learn more: www.link.com!
  
  Further, be creative with your calls to action. Don't use "click here" all the time. Try alternatives like "Check out this new [post/product/etc.]:" or "What do you think about [some event/claim]?" to encourage a response.

Greater social media engagement and more clicks can help you to draw more customers. Make these simple tweaks to your social media activity to get the marketing results you want!